Pinterest is a visual search engine, as such both images and SEO are crucial to success. Images are capped at a set width, so need to be tall to stand out and take up more real estate.
Use canva or picmonkey (both free) to make BRIGHT images, with min dimensions of 600×900, but 600×1200 is better. Unsplash and Pixabay are good sources of free, no-attribution images. Try to avoid faces staring at the audience, science says humans don’t like it.
Make your titles catchy and vibrant. Semi-clickbait is ideal. Solve people’s problems, a lot of users are similar to youtube users. “How tos” are good. For style and layout take a look at these accounts: avocadu, chasing foxes, pinch of yum, making sense of sense.
Pinterest *keeps changing* which can be frustrating. This week, follower counts matter. They go back and forth. For a year, including 1-3 hashtags has been important. The best plugin to set Pinterest images in your posts is called Social Warfare ($30/yr I think). To populate the text for a pin, you fill in the Alt text box in wordpress, on your image. Make it LONG and fill it with oodles of keywords, plus the 1-3 hashtags. the words “tips, hacks, cheats” always do well. If you don’t get Social Warfare, insert your giant image into your post, then shrink it down within the visual editor. Regular Social Warfare (not the paid one) will also let you add a “floating pin it button” when someone’s mouse goes over the image, it prompts them to pin. In your posts, add text call to actions to get people to “pin for later” with a text link to a pin. Now, onto Pinterest. Get a business account (free, has analytics, etc.) Add keywords after your name (Anne | Budget Tips & Savings Hacks), populate all the fields/short description w keywords too. Make a board for just your own stuff “best of MSO” etc.
On your board, use the WHOLE description, fitting as many keywords into it as possible. The first board a pin gets pinned to leaves some “meta residue” on all subsequent repins, so the more bonus info it picks up from the 1st pin, the better. My words, but from a Pinterest video.
Next, make 8 other boards and name them an exact match of things people would be looking to find. “The course after dinner” is not a good name. ‘Delicious GF Desserts” is. Fill in all the descriptions, too. Then pin a minimum of 10 things from other people to each board.
Good inspiration for your other boards is the Post Categories on your site, you want these boards to be places your own pins can go. Now you’ve got a solid profile. Make pins for your top posts and anything new you publish, work down from that hierarchy.
Once you hit publish, pin them to your “best of __” board. To keep Pinterest active, ideally get a scheduler like Tailwind or Board Booster. When you’re pinning, make sure it’s a minimum ratio of 50% your stuff to 50% other people’s stuff, or Pinterest considers you spam.
Finally, the secret to catapult (the name of my old pinterest course!) your pageviews: group boards. They can be a pain to get onto, they’re boards with multiple ppl in a circle on the board cover, but they give your pins access to all the followers of that board.
I have at least 2 PF boards I can add people to, so msg me if you want onto them. If you have a board open, the owner is in the beginning of the URL, and the face to the left, which you can click. Sometimes you need to do that to figure out their site & how to contact them.
After you pin to your “best of” board, repin to all of your own relevant boards & all relevant group boards. Never spam a group board or break the rules, be extra careful with that when using a scheduler. You can also participate in FB groups with sharing threads.
There are FB groups for finding group boards & with “share for share” boards. To get extra success, make multiple pins, with different descriptions & looks, for your posts. Also keep practicing. I’m embarrassed by stuff I thought was good a year ago, 2 yrs = ack!
I forgot: follow some people. You can click on friends and see who they are following, to get ideas. You can also use the search bar for a topic, using the drop down on the right to switch to Boards or People, to find good ppl.