Getting the word out and interacting and networking with others in your space is critical! Snap up social media accounts now and learn to interact on one channel at a time. Even if you haven’t mastered a channel, others will be looking to share your work on their preferred platform. Keeping accounts on all several networks makes it easier for others to share your content.
Plus, you want to be sure your username is ready and waiting for the day you decide to tackle a new platform. It would be a shame if someone else scooped it up before you got started!
Bios and Site Descriptions
Let’s start by writing your bio or description. Pull this from the “branding” section. Write each of the following lengths of bio in your workbook, and know you can edit and tweak as needed:
- Two to three paragraph bio
- One paragraph bio
- 160 character bio (the hardest to write!)
Discuss the topics you write about on your site, your tagline, your goals, and what’s in it for your audience.
Your new blog is on WordPress.org, however WordPress.com is an important account to secure. WordPress.com is the free blogging platform, with site names structured like http://yoursitename.wordpress.com. Even though you won’t be blogging on the free platform, it integrates with several other things that you will want. For example, many comment forms require a WordPress.com account. Don’t skip this step!
Head to WordPress.com and click Get Started. It’ll look like you’re setting up a new site, which seems confusing, but what you’re actually doing is mapping your domain to WordPress.com. Always select the free blog options when presented with a choice.
Update the name on your blog and switch the privacy setting to public.
Go to Public Profile, double check the information, and update the About Me section. The rest will be updated when you set up your Gravatar account (which we’ll talk about next).
Gravatar is a “universal profile” and it follows you around the internet. It handily pops your picture and sometimes a link to your profile onto many of platforms. For example, on standard WordPress comment forms, it will put your picture next to your comment instead of one of the default images. It links through to many different platforms, all from one place.
Go to gravatar.com and follow the instructions there. Populate some or all of the information for your profile, and be sure to upload a picture!
Twitter is like a giant chat room where everyone talks all at once. You can talk to others, post links to neat things, and find out what’s going on in the world. It’s a great place to build relationships with your audience and other bloggers and promote your content.
Head to Twitter.com and find the Sign Up button. Fill in the information requested. From there, select topics you’re interested in.
On the Settings tab, edit your Profile to include a location, your website, and a bio. You can also change your images here.. In your bio description, be sure to include keywords and an accurate yet concise explanation of you and your site.
On the Design page, change your background image.
A Facebook page is basically a Facebook profile, but for a business, brand, or organization. Even if you feel like you don’t want a page for your blog, you need one if you’re ever going to run Facebook ads.
Log in to Facebook and select Create Page under Settings. Follow the directions there. Don’t forget to edit your About and Contact sections and upload a cover image.
Pinterest is a visual search engine and can easily be your blog’s #1 source of traffic if you give it some attention. Trust us when we say, do not ignore Pinterest.
Head to Pinterest and the front page will offer a signup box. Follow the steps to verify your website.
Sign up for a business account.
Once you have a business account, go to Settings in Pinterest and fill in all of the available profile boxes and upload your picture. For your profile name, write your name and then keywords for your niche. For example:
- Kathleen | Blogging Tips
- Anne | Unique Gifts & Gift Ideas
Click to verify your website. Copy the code and go to your website dashboard. Click on SEO, then Social. Paste the code into the Pinterest Confirmation box.
Some images do better on Pinterest than others. Pins with text labels on top of the images are the most trafficked pins.
Experiment with this as time goes on. Even if you don’t have what you consider a “Pinterest type of blog,” Pinterest will bring at least as much traffic as some of the other social networks (if not way, way more).
Instagram is basically the photo version of Facebook. It’s a good way to share pieces of your life and make you more relatable to your audience.
Install Instagram on your phone. Add your profile details. Link your account to Facebook so you can start sharing on multiple platforms.
#Hashtag Every Image
Instagram doesn’t let you live link to anything, but you can use hashtags to your advantage. You can have up to 30 hashtags on any given image. The website Westa has a list (constantly updated) of the top 100 Hashtags on Instagram. Find that here: https://websta.me/hot
Link to Your Social Profiles From Your Website
Now that you have all of your social accounts, make sure that people can find them! It’s time to add your social accounts in your dashboard.
Using the Customizer from your dashboard, add a Simple Social Icons widget to your sidebar and to your homepage. Link to all of your new social media accounts.
Go to the settings for your social sharing buttons (Social Warfare, if you opted for it) and add your accounts there as well.
Finally, open Yoast SEO and click on the Social tabs. Populate as many fields as you can in this section.
Other Social Networks
There are more social networks you may want to use as part of your brand someday. Not right now, but someday.
The thing is, other people might also want to use them, especially if you develop a great brand (which we know you will). To make sure no one tries to build up a brand off of your hard work, or, heaven forbid, tries to sabotage your brand, claim the following accounts.
Brace yourself for email verifications and retyping your name 1001 times. Let’s batten down the hatches and stake your brand name all over the internet!
Snapchat is a fun way to interact with your audience. It helps show that you’re a real person even though you’re attached to your brand. So snap up your brand’s user name now. See what we did there?
Using your phone or tablet, download the Snapchat app. Follow the setup instructions, which include a text verification code. The app will have you take a selfie as your picture.
Snapchat makes it easy to add users by providing everyone with a Snapcode. To follow people, simply take a picture of a Snapcode, no matter where you find it.
YouTube is owned by Google, and therefore is something you should set up. It looks like it’s part of your Google+ profile, but you need to register it separately.
Head to YouTube.com and login with your blog’s Gmail account. Click on your logo in the top corner and select Settings. From there, pick Create a Channel. Follow the instructions there.
Acting as your Channel, go to Advanced Settings under name and pick Create Customized URL. Set it to your blog name. That allows people to type youtube.com/bobsbananas and end up on your channel.
BUY THE EBOOK
Want the PDF to reference on your own time?